Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Consumers should anticipate finding HARD MTN DEW on shelves in early 2022. "The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect."Īs part of the business arrangement, Boston Beer will develop and produce new HARD MTN DEW and PepsiCo has set up a new entity to sell, deliver, and merchandise the product. "For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans," said Kirk Tanner, PepsiCo Beverages North America CEO. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love," said Dave Burwick, Boston Beer's CEO.īoth companies share the same passion for pushing boundaries and anticipating what consumers want, which has driven decades of bringing ground-breaking, innovative beverages to drinkers in the US and beyond. "We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavorful beverages. This new flavored malt beverage (FMB) will be marketed to adults of legal age and merchandized consistently with other alcohol beverages.Īs recognized leaders in the alcohol and non-alcoholic industries, both Boston Beer and PepsiCo understand the importance of delivering new, break-through innovations to address the changing tastes of drinkers. PepsiCo is calling it one of Kroger’s biggest beverage launches in history, so if that doesn’t make you speed to the store, nothing will.Adults of legal drinking age will experience the HARD MTN DEW bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5%, perfect for occasions to dial-up the fun. Mountain Dew Thrashed Apple is exclusively available at Kroger Family of Companies, which includes Kroger, Baker’s, City Market Dillons, Food 4 Less, Fred Meyer, Fry’s, Gerbes, King Soopers, QFC, Ralph’s, Smith’s, and others. We have created MTN DEW THRASHED APPLE with the confidence that it will become a quick favorite amongst DEW Nation.” “With the perfect combination of tart and sweet, Thrashed Apple is refreshingly bold drink that only DEW could deliver. “DEW is thrilled to introduce MTN DEW THRASHED APPLE in partnership with Kroger, a long-standing partner who has embraced bold DEW flavor innovations,” Pat O’Toole, vice president, marketing MTN DEW, said in a press release. Talk about a autumn-approved taste! The green soda comes in 20-ounce bottles and 12-ounce, 12-count can packs. The new Mountain Dew Thrashed Apple soda combines the bold citrus taste you know from the drink, but it has an added classic crisp of apple flavor.
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